Our client struggled with scattered customer and transactional data across multiple legacy systems, manual sales, services, and marketing operations, poor customer experience, and inability to cross-sell and upsell due to data silos.
SAP Sales and Service Cloud
SAP ERP
SAP Marketing Cloud
Driven by the push for green energy and growing demand for carbon footprint transparency, petrochemical manufacturers are moving away from product-centric strategies to customer-centric models. As customer demands and expectations continue to evolve, understanding them has never been more important.
Grappling with manual processes and disparate data across systems, without a single source of truth, our client only had a surface-level view of their customers. This limited visibility, hindering them from designing relevant sales and marketing campaigns and nurturing long-term customer loyalty.
To address these issues, our client needed portfolio solutions that could help them create unified and contextually relevant customer experiences, convert visitors into loyal customers, and fast-track business outcomes.
Bosch SDS helped the client understand its customers by integrating data standardization processes, breaking down departmental barriers, establishing master data, and powering tailored sales and insight-driven marketing efforts across various channels through the following initiatives:
Through our value-driven approach, we helped the client go beyond traditional customer relationship management by connecting all processes across the value chain and enabling high standards of customer support.
Real-time customer insights and transaction history
Brought together seven industries on a single platform managementservice interruptions
Data-driven sales lead generation and tracking
With over two decades of expertise in digital transformation with SAP, Bosch SDS pushed for intelligent transformation by implementing flexible and scalable SAP cloud solutions. This helped the client to elevate their customer engagement with personalized experiences, data-driven sales trends, and advanced performance tracking.
With Bosch SDS’s support, the client also increased their sales win rate by focusing on high-value interactions at every touchpoint while automating repetitive tasks. This allowed the sales team to build loyal customer relationships and stay agile in the changing market.
